About Buoycott

Buoycott started at home.

Someone close to me shops the way a lot of people do. Not recklessly, and not because there's anything wrong with them — buying something simply feels good. There's a small lift in the moment you decide. A bit of control on a day that hasn't offered much of it. Then the parcel arrives, the lift fades, and the thing joins everything else in the cupboard.

Watching that up close, one thing stood out. The good feeling was never really about owning the object. It was about the moment of choosing. By the time the box was open, the part that mattered had already passed.

That isn't a character flaw, and it isn't unusual. Retailers have spent decades removing the friction between wanting something and having it — one tap, saved cards, next-day delivery. The pause where you might have thought twice has been engineered away.

Buoycott is an attempt to put a little of it back, and to do something more useful with what comes next.

Most tools stop at the checkout. Buoycott keeps going. It records what something cost and when it arrived, and when it eventually leaves the house — sold, donated, or thrown out — it closes the loop and shows you what that item really cost for every month you kept it.

That number does something a warning never could. It doesn't tell you what to buy. It shows you your own history, so the next time something similar catches your eye, you already know how the story tends to end.